Search Engine Optimisation, SEO
Search Engine Optimisation is the magic key to the kingdoms of Google and Bing. Done correctly it will put your site to the top of the organic listing in the major search engines.
“Money spent on SEO is money saved in Adwords”.
Very simply seen, there is technical SEO, and there is textual SEO. In the update or creation of your site you will need to address both. While you focus on the content of the site, we’ll ensure that your site is built to perform optimally with respect to SEO. For example; we’ll create pages are structured correctly (the ‘reading direction’ of the page) and elements of the page are tagged according to importance (abstracts, headings). This way your valuable content is given the correct consideration by a passing meta-crawler.