Performance
You spend money to get visitors to your site – make sure you invest on your marketing infrastructure to keep them there.
Speed, not surprisingly, is one of the key factors affecting visitor’s opinion of a website. If you leave them standing for even a second irritation will set in, more than three and you’ve probably lost them - which is crazy when you think of all the effort (and money) you spent to get them there in the first place.
Site performance is not just about big servers, it’s about the correct programming of the site. This is what we do, and mostly we can deliver pages in milliseconds – giving no time for second thought.
In early 2010, Google introduced page speed (measured as the page load time) as one of the key elements that impacts the ranking on search engine result pages. Search engines prefer pages with low load time as it impacts the overall search experience as search engines refer users to the sites.
You can read more from Google here