GeoLocation
As an international company, your product range may vary with geography, your services may be localised and you definitely want to deliver content in the most appropriate language if you can.
Applying GeoLocation capabilities to your site immediately gives explicit marketing data about your visitor and allows you to react immediately, as the visitor browses the site.
The GeoLocation tools we provide will allow you to discover not just the country, but the town and even company where the visitor currently is at. This knowledge in itself can be used to show or hide certain information, but can also be integrated into the sales process to give a valuable source of leads.
GeoLocation is also integrated into the Sitecore Online Marketing Suite and can be combined with other key factors and browsing patterns to create a full picture of your site visitors.