Write Once Use Often

Having to write the same stuff over and over again? No worries. Sitecore can automatically reuse the text you have written to multiple applicable locations. So for example, if you write a news article, you'll have to write it just once, and then Sitecore takes care of showing it on the front page of the website, in the news section and later on in the news archive section. And you can set the timing for when it appears and migrates, avoiding awkward out-of-date stories. That’s reuse of content made really simple.